Thursday, November 21, 2013

Aish to produce new film series called Insipid

Aish to produce new film series called Insipid

By Rabbi Lamech Somayach Meshumad Meshubach
Mashgiach Ruchini, Yeshiva Aishes Eish HaTorah
Special to

The famous outreach machine of Rabbi Noah Weinberg is at it again, but this time with a fresh new approach that even has some of their critics smiling and supporting them. The folks at Aish are making yet another movie, titled 'Insipid.' The approach is time tried and true, try and sucker in the worrried well-to-do with an movie that helps them to feel at home with their fabulous wealth while simultaneously addressing their gut with feelings of guilt by saying the problem is they are not religious enough.

“The people love it because it takes their guilt off their tremendous wealth, and they pay us handsomely for the service, while we enslave them to obedience of us,” Said Rabbi Chaim Sampson, director of outreach and Scientology at the Upper West Side center. “Scientology uses a cross in their symbolism, thus making a huge gaping hole for us to take advantage of wealthy Jews who are averse to symbolism that involves a Cross.”

While their previous movies have exclusively shown people who were financially advantaged and implied that the normal culmination of that lifestyle is adopting the Aish rabbis as beneficiaries of their largess, the movie still managed to offend the people of Lakewood and Williamsburg with a portrayal of a married woman who makes a decision about her own life.

“Women should be barefoot and pregnant, popping babies for the rebbe, not sipping a latte while reading a book from Aish,” said Rabbi Aron Kotler, founder of Yeshiva Bath Medrash Jehova in Lakewood, NJ. “We resent any depiction of a woman making a decision, even if she is in a wig and a dress.”

Other critics say the new outreach program could be even worse, according to a marketing analysis by Aish.

“We target people financially advantaged enough to help us, so we portray the millionaire lifestyle as normal, same as advertisers on television shows like, Friends or LA Law. But now we are competing in a much more difficult market that has the rest of America in a severe decline. This is not going back to the golden age of mass marketing. This is the most challenging sales job in the history of Judaism.

The film, titled insipid, will portray mouth breathing morons who can think of nothing more fun than sittng in a dark, cold room eating raw food.

No comments: